Finding Growth Through Big Data

In recent years, data creation rates have swelled almost exponentially throughout the world, and big data is revolutionizing the realm of business. Savvy companies in the Petabyte Age are regularly tapping into big data to boost efficiency, productivity, and bottom-line returns.

If you’re just getting up to speed on big data and wondering how it can make a difference for your business, this white paper is for you. We provide here a detailed explanation of big data and then highlight specific ways you might apply it to the following functions in your business:

1. Product Development: Identifying new product ideas
2. Sales & Marketing: Increasing sales by identifying important customer segments
3. Operations: Reducing costs through supply chain improvements
4. Customer Experience: Reducing attrition by identifying triggers
5. Finance: Maximizing revenue by accurately pricing products and services
6. Talent Optimization: Improving performance with real time feedback

Finding Growth Through Big Data

Author

Trent Kaufman