Finding Growth Through Big Data
Posted: March 10, 2016
Author: Trent Kaufman
In recent years, data creation rates have swelled almost exponentially throughout the world, and big data is revolutionizing the realm of business. Savvy companies in the Petabyte Age are regularly tapping into big data to boost efficiency, productivity, and bottom-line returns.
If you’re just getting up to speed on big data and wondering how it can make a difference for your business, this white paper is for you. We provide here a detailed explanation of big data and then highlight specific ways you might apply it to the following functions in your business:
- Product Development: Identifying new product ideas
- Sales & Marketing: Increasing sales by identifying important customer segments
- Operations: Reducing costs through supply chain improvements
- Customer Experience: Reducing attrition by identifying triggers
- Finance: Maximizing revenue by accurately pricing products and services
- Talent Optimization: Improving performance with real time feedback
Download Whitepaper
Author
Trent Kaufman
Dr. Trent Kaufman is the Chief Executive Officer of Cicero Group. In 2006, he sold to Cicero the education transformation firm he had founded five years earlier. Today, that company, Education Direction (www.eddirection.com) is a wholly-owned subsidiary of Cicero’s and works with over a thousand schools around the world to measurably improve student learning.
Dr. Kaufman is respected globally for developing sophisticated systems to enable the use of performance data to maximize individual and team performance at organizations of varied purpose and form. He is a leading author of two best-selling books surrounding organizational transformation.
Prior to becoming a leading thinker in organizational design and transformation, Dr. Kaufman’s first “career” was in public education. He began as a social studies teacher in Washington D.C. before becoming a high school principal in the Bay Area of California.
Trent received a bachelor’s degree in Social Science, with an emphasis in Economics from Brigham Young University. He earned a master’s degree in Education and Leadership from the University of California, Berkeley. Trent earned a master’s degree in Policy Management and a doctorate in Performance Management from Harvard University.
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