Cicero identified and compared various motivators of customer turnover among different segments. Original expectations of customers were then analyzed in parallel to pinpoint specific service shortcomings. Cicero’s research assisted its client in retaining thousands of customers, which subsequently translated into millions of dollars of revenue.
Insights & Publications
Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.