At Dan Jones & Associates, we conduct primary market research, public opinion polling, and focus groups for public, private, and social sector leaders to inform decisions and enable positive and measurable change.

Dr. Dan Jones conducted his first survey in 1959—a poll of the mayoral contest for the Salt Lake City Tribune. Since then, Dr. Jones has become Utah’s premier pollster, trusted by local and national politicians and business leaders alike to drive deep into the heart of complex issues and deliver accurate and valuable results. Dr. Jones founded Dan Jones & Associates, the leading market research and public opinion company in Utah, in 1980. Dan Jones & Associates was acquired by Cicero Group in 2010.

Today, Dan Jones & Associates is located in Salt Lake City, Utah. We are experts in understanding how people think. We craft research that gets to the heart of issues and informs our clients’ decisions, policies, and strategy. Because we pride ourselves on delivering objective and accurate results, our clients trust us with their biggest challenges, their hardest questions.

With over 50 years of experience in all types of opinion research and interviewing, we offer a wide variety of research techniques. Our experienced and highly trained staff specialize in research design, statistics, questionnaire development, data analysis, fieldwork, focus group moderation, and recruitment. We have an onsite 91-station data collection center and full-service, state-of-the-art focus group facilities at our Salt Lake City offices.

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