Focus Groups

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Our Services / What We Offer

Our full-service focus group services include on-staff QRCA-and PRC-certified moderators, digital videotaping, and dual audio recordings. In addition, we excel at the ability to provide fresh, qualified and articulate respondents through our in-house recruiting which has a proven history of exceptional show rates. FocusVision™ is available upon request.

Our Facility

Our three focus group facilities include oversized observation rooms that comfortably accommodate up to 25 clients. We work to make you comfortable by offering elevated viewing, theater lighting, and various seating options including: a leather sectional sofa, casual eating areas, and generous working spaces next to a large, wrap-around, one-way glass mirror.

Travel Information

Dan Jones & Associates is located in an historic area of Salt Lake City, with abundant shopping, restaurants, and lodging.

Directions to our facility from Salt Lake International Airport:

  • Take I-80 heading East (toward City Center) to exit 118 (Redwood Road)
  • Turn right off of the freeway to head South on Redwood Road
  • Take the first left onto 400 South
  • Continue East on 400 South until 500 East
  • Turn left on 500 East
  • Continue North on 500 East until 100 South
  • The building is on the Northeast corner of 500 East and 100 South
  • Free parking is available in the attached parking garage North of the building
  • Enter the building from the parking garage on level E or C
  • Take the elevators to our offices, located on the 3rd floor of the building
  • Dan Jones & Associates
    515 East 100 South, Suite 300
    Salt Lake City, UT 84102
    (801) 456-6750

Nearby Hotels


Focus Group Room


Observation Room


Observation Room


Facility Floor Plan

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